Someday Web Experience.
Industry
Tourism
Client
Tourism Australia / Virgin Airlines
Multi award winning 'Someday' campaign, invited Americans to win one of 52 one-week long trips on offer.
Multi award winning 'Someday' campaign, invited Americans to win one of 52 one-week long trips on offer.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”. An immersive campaign website that brings Australia to life through parallax scrolling, stunning photography, and an interactive location-guessing game - engaging users and increasing contest participation.
The campaign, run by Tourism Australia, Virgin Australia and Delta Air Lines, invited Americans to stop postponing a trip to Australia until an indefinite ‘someday’ and to “come and say G’Day”. An immersive campaign website that brings Australia to life through parallax scrolling, stunning photography, and an interactive location-guessing game - engaging users and increasing contest participation.
Project Overview
Tourism Australia x Delta Airlines Campaign
Tourism Australia, in collaboration with Delta Airlines and Virgin Australia, wanted an engaging online campaign to promote travel to Australia. The website needed to immerse users in Australia’s landscapes and culture, encourage participation in a contest to win a trip for two, and provide a memorable, interactive experience.
I designed a dynamic, interactive website centred around a location guessing game. Users received clues about specific Australian destinations and had to pinpoint them on a map within a defined radius.
The site used parallax scrolling to create depth and movement, with stunning photography of iconic landmarks and natural landscapes as the backdrop. Interactive elements were mobile-optimised, with clear calls-to-action encouraging participation and exploration of Australia’s unique travel experiences.
The campaign was highly successful in contest entries. Users actively engaged with the map and shared images on social media, generating organic traffic. The campaign positioned Australia as a must-visit destination, delivering a visually appealing, interactive experience that delighted users and strengthened brand engagement.
Tourism Australia x Delta Airlines Campaign
Tourism Australia, in collaboration with Delta Airlines and Virgin Australia, wanted an engaging online campaign to promote travel to Australia. The website needed to immerse users in Australia’s landscapes and culture, encourage participation in a contest to win a trip for two, and provide a memorable, interactive experience.
I designed a dynamic, interactive website centred around a location guessing game. Users received clues about specific Australian destinations and had to pinpoint them on a map within a defined radius.
The site used parallax scrolling to create depth and movement, with stunning photography of iconic landmarks and natural landscapes as the backdrop. Interactive elements were mobile-optimised, with clear calls-to-action encouraging participation and exploration of Australia’s unique travel experiences.
The campaign was highly successful in contest entries. Users actively engaged with the map and shared images on social media, generating organic traffic. The campaign positioned Australia as a must-visit destination, delivering a visually appealing, interactive experience that delighted users and strengthened brand engagement.
Tourism Australia x Delta Airlines Campaign
Tourism Australia, in collaboration with Delta Airlines and Virgin Australia, wanted an engaging online campaign to promote travel to Australia. The website needed to immerse users in Australia’s landscapes and culture, encourage participation in a contest to win a trip for two, and provide a memorable, interactive experience.
I designed a dynamic, interactive website centred around a location guessing game. Users received clues about specific Australian destinations and had to pinpoint them on a map within a defined radius.
The site used parallax scrolling to create depth and movement, with stunning photography of iconic landmarks and natural landscapes as the backdrop. Interactive elements were mobile-optimised, with clear calls-to-action encouraging participation and exploration of Australia’s unique travel experiences.
The campaign was highly successful in contest entries. Users actively engaged with the map and shared images on social media, generating organic traffic. The campaign positioned Australia as a must-visit destination, delivering a visually appealing, interactive experience that delighted users and strengthened brand engagement.
